Who We Are and What Drives Us

Six years ago, we started with a simple question: why do so many people avoid investing?

Not because they lack resources. Not because they can't learn. But because investing feels intimidating, confusing, and frankly—out of reach for regular people trying to build something better.

From Uncertainty to Understanding

Back in 2019, we launched Aeuourom with one goal: help people move past financial paralysis. We'd both spent years in traditional finance roles—watching clients struggle not with markets, but with their own hesitation.

What we discovered surprised us. Most people don't need complex strategies or sophisticated portfolios right away. They need someone to explain why a TFSA matters. How compound growth actually works. Why starting small beats waiting for the "perfect moment."

So that's what we built. A place where financial education doesn't assume you already know everything. Where questions are expected, not embarrassing. Where building wealth starts with understanding your own relationship with money.

Financial planning workspace with investment research materials and growth charts

What We've Accomplished Together

These aren't just numbers. They represent real people who took the first step toward financial confidence.

2,400+
Program Participants

Individuals across Canada who've completed our core investment education programs since 2019

87%
Action Rate

Participants who opened their first investment account within three months of completing our program

4.8/5
Satisfaction Score

Average rating from participants who found our approach practical and accessible

Canadian Finance Educators Award 2023

Recognized for developing accessible investment education that removes traditional barriers to entry for new investors

CFA Institute Educational Partner

Certified partnership ensuring our curriculum aligns with professional investment standards while remaining approachable

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Atlantic Canada Business Excellence

Awarded in 2024 for innovative approaches to financial literacy and community economic development

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MFDA Compliance Certification

All educational materials reviewed and approved by regulatory bodies to ensure accuracy and ethical standards

The People Behind Aeuourom

We're not financial gurus or market wizards. Just two people who spent enough time in traditional finance to realize it wasn't working for most folks—and decided to do something about it.

Linnea Brunsvold, Lead Financial Strategist at Aeuourom

Linnea Brunsvold

Lead Financial Strategist

Former portfolio analyst with twelve years in wealth management. Watched too many people wait decades to start investing because advisors made it sound complicated. Now focuses on straightforward education that actually helps people take action.

Callum Thistlewood, Investment Education Director at Aeuourom

Callum Thistlewood

Investment Education Director

Behavioral finance researcher who realized technical knowledge means nothing if people are too anxious to start. Spent years studying why smart individuals avoid investing—and how to fix it through better education approaches.

Investment education session with financial charts and learning materials
Financial planning tools and investment strategy resources
Modern investment learning environment with technology and resources

What Actually Matters to Us

  • Real Talk, No Jargon If we can't explain it in plain language, we don't teach it. Financial concepts shouldn't require a dictionary.
  • Starting Beats Perfecting Waiting for the ideal moment means missing years of growth. We help people begin with what they have, where they are.
  • Questions Are Welcome There's no such thing as a stupid question about money. If something's unclear, that's on us to explain better.
  • Sustainable Progress We're not promising overnight wealth or secret strategies. Just practical knowledge that compounds over time—like the investments we teach about.

Ready to Move Forward?

Our next structured learning program begins in September 2025. We work with small groups because personalized attention matters when you're building financial confidence. If you're tired of putting off investment decisions, let's change that together.

Get Started Today